“My website looks great, but where are the visitors?” – this question is familiar to a lot of business owners. If you are one of them, the following tips may help you make your website effective.
Essential Tips to Make an Effective Website
- Make your contact information conspicuous.
Most web surfers are very impatient and are not likely to spend extra seconds (let alone minutes) on searching for contacts. They would rather move on to a competitor. Therefore, make your contact information hit the eye. At least place the phone number at the bottom of each page.
- Keep your website up-to-date.
You should keep your website updated adding fresh content on a regular basis. Users will soon delete your website from bookmark lists of their browsers if they notice there’s no movement on it. If you are too busy to spend time on uploading and editing content, hire a content manager. Furthermore, updating will keep your search engine rankings up, because Google (and others) ranks websites based on the frequency of their being updated. The following things should be updated regularly:
- News, press releases.
Any time you learn some information relevant to your site, share it with your customers.
- Sales, discounts.
If you have any special discount offers, make them visible on your site. Make sure you provide information about asexpiration date.
- Photos, videos.
It goes without saying that all goods (if your site is a store) should be accompanied with fresh photos. Also, if you have any video-reviews or commercials, be sure to upload them.
- Use free marketing tools.
Nowadays it’s absolutely indispensable to use social media if you want to draw attention to your website. Such tools as Facebook, Twitter, YouTube, etc. are free and easy to use. Not only should you update the information on your website, but you also need to make sure your customers get to know about updates. The most visited places on the internet are social media sites. Briefly inform your audience about latest updates not forgetting to insert a link to the page that has been updated.
- Make your site self-explanatory.
Don’t let your visitors guess what your website is about. The webpage should be usable and self-explanatory. If the navigation of your website is not intuitive, customers have to strain brains figuring out what their next move should be. By reducing such mental load, you make it easier for your customers to understand what message you want to communicate. Usability is critical if you want to make an effective website.